About Us

Since its founding over 40 years ago, Atlantis Paints has grown to become one of the nation ’s premiere manufacturers of specialty paints and coatings for the professional painting contractor and the Do-it-Yourselfer. During this time, it has steadily expanded its technological expertise, professional staff, operational capacity, product line depth and customer base, and built a solid reputation for the highest level of quality, innovation and customer service. The company is particularly proud of its 100% in full and on-time delivery and its team of professionals who maintain this record.

Today Atlantis Paints manufactures more than 65 different products in 320 SKU’s that protect and beautify vertical and horizontal concrete and masonry surfaces. Forever’s product line includes waterproofing sealers and coatings, roof coatings, Venetian plaster as well as a complete line of interior texture products, dry wall refinishing coatings and primers. Among the customers we are proud to serve are Independent Paint Retailers. Additionally Forever Corporation supports a select group of full-line paint and paint sundries distributors who serve the manufactured home, roofing supply, export and paint dealer market channels.

Atlantis Paints initially concentrated on manufacturing coatings for the tile roofs so popular in NJ. By 1972 two additional buildings were needed to meet the increased demand for Forever coatings. Sales continued to grow as Tom and Marvin steadily expanded Forever’s product line, including roof coatings developed for the Manufactured Housing Industry, and its market area. Sales grew along with these new products and soon Atlantis Paints had become a well known and respected company serving a rapidly expanding customer base. In 1979 a fourth manufacturing facility was added. Because of Forever’s unique ability to develop innovative products and solutions that fit their customers’ needs, the company continued to expand.

The 1980’s saw further growth into the retail segment of the industry as Forever Corporation continued to introduce new products to the marketplace. During the 1990’s, plant expansion continued and an additional warehouse was built to support the new lines of product offerings. A top notch professional management team was assembled to coordinate technical, manufacturing and marketing expertise needed for the company to reach its next level of growth. Today the company occupies more than 55,000 square feet on five acres. It produces more than 65 unique and innovative products to protect and beautify commercial and residential properties. These products are distributed nationally to a diverse customer base reaching contractors and homeowners.

Atlantis Paints entered INDIA  in the year 2008 with their  brand  ATLANTIS.
ATLANTIS paints range is the premium  product  range marketed by Atlantis Paints INDIA.

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